There’s no doubt that you’ve probably heard a lot about the “green beauty” trend that’s been buzzing around the beauty community for a while (especially the clean beauty community). While green beauty has been a great stepping stone to improving beauty’s impact on the Earth and its environment, there’s a new beauty movement that’s been making waves recently: blue beauty. But what exactly is “blue beauty” anyway?

This month is “Plastic Free July,” an event hosted annually that encourages consumers to cut their single use plastic in every way possible. Beauty products unfortunately can involve a lot of single use plastics, which can leak toxins into the environment, fail to break down even after hundreds of years, and may harm wildlife. More and more people are demanding plastic free or reusable packaging for their beauty and personal care products or are making their own to avoid plastic waste. This movement has been coined “Blue Beauty,” and is as much about choosing natural ingredients as it is about responsible packaging. Here are just a few going plastic free…