With all that’s going on in the world right now, you may think that beauty has been put on the back burner for a while. However, many brands are still rolling out great news for clean beauty enthusiasts, from new environmentally and socially-conscious initiatives, to exciting new products. Here is what’s happening in the industry lately.
Target is Taking Initiative with Their New Black-Owned Brand Identifier
In mid-July, Target rolled out a brand-new online feature that makes it easy to identify Black-owned and Black-founded brands. This comes in response to the recent uprising of the Black Lives Matter movement earlier this year and makes it easier than ever to support Black-owned and founded businesses.
To use this feature, simply look for a group of neutral-colored hearts and shop brands such as Iman Cosmetics, Jane Carter Solution, TPH BY TARAJI, Black Girl Sunscreen, and The Honey Pot.
The Good Face Project is Changing the Clean Beauty Game
The Good Face Project launched its official iOS app, Good Face, last month as the ultimate database for everything clean beauty. The company has analyzed over 45,000 products and 80,000 ingredients according to 15 safety parameters to help you determine which clean beauty products are worth it and which ones you should skip.
Due to the thousands of new brands and products launching every month in the U.S., it can be difficult to weed out the good products from the bad, especially when it comes to clean beauty. But this app will make that process much easier, thanks to the team of researchers at The Good Face Project.
Ulta Beauty Launches New Conscious Beauty Program
Ulta has decided to jump on the clean beauty bandwagon by unveiling their new clean beauty initiative, called Conscious Beauty. This new program will certify brands based on five categories: Clean Ingredients, Cruelty-Free, Vegan, Sustainable Packaging, and Positive Impact. The brand’s effort to make a positive impact in the cosmetics industry will launch in the fall.
This initiative shows a promising shift in large-scale retailers’ rise to meet consumer needs and to also lend a hand in promoting products that are less negatively impactful to the environment.
Mustela’s New Organic Skin Care Collection
French skincare brand Mustela has just launched their new range of organic olive oil and aloe products. This collection will include Organic Cleansing Gel, Organic Hydrating Cream, Organic Micellar Water, and Diaper Cream.
The key ingredient, organic olive oil, is sourced from family-owned groves in South France and provides soothing moisture that is gentle on the skin. Aloe and sunflower oil further enrich this product, making it the perfect choice for dry skin. Mustela also uses packaging made from sustainable sugar cane and has removed all cartons and secondary packaging from their products.
Being Hemp Launches Line of Nano CBD Products for Women
Being Hemp, who are the makers of CBD products specifically formulated for women’s health, wellness, and beauty, have launched a line of powerful products featuring high-absorption Nano CBD.
Being Hemp’s product line includes a higher concentration level of CBD than many other products, and the patented Nano CBD is absorbed faster and the effects are longer lasting. This brand’s advisory board is made up of all women professionals and deliver products that are made to address women’s specific health needs.
Tata Harper Hydrating Floral Face Mask
Clean beauty brand Tata Harper has launched their new Hydrating Floral Mask that is designed to give your skin a boost of moisture that is 100% natural and non-toxic. This mask includes 1,000 different sizes of hyaluronic acid, designed to penetrate the skin and hydrate from the inside out, improving skin elasticity and moisture barrier function. This mask is also full of soothing ingredients such as juniper berry and a blend of Australian coastal flowers for fighting redness and inflammation.